Marketing Communications (MARCOM)

Who we are

Nouvelle, LLC, is a marketing communications practice based in North Carolina that helps US-based companies and individuals become known leaders in their sector.

We are Wordsmiths with experience in a wide variety of industries and possess a unique understanding of the evolving trends and science currently shaping those industries.

Our founder, Glenna Bassett Musante, has won four international writing awards in the business writing sector for feature articles about advances in textile science, sustainability and technology. She has also written for such major publications as The New York Times and multiple textile industry magazines and ezines and is a celebrity and corporate C-Suite ghost writer.

Glenna's experience supporting the global textile and fashion industries began in 2012, when hired as the features editor (and publicist) for AATCC, a large textile industry association responsible for developing standards for such properties as colorfastness, dye-ability, microfiber release in the laundry and industry issues such as reshoring and sustainability. I n 2014 she opened Nouvelle LLC, with AATCC as her first client. She has been the de facto marketing communications strategist and house writer for a broad range of known brands.

All client projects are covered by NDA.

What We Do - Writing

Ghost Writing

Digital Analytics Based on Key Words

Claim Language Analysis

Digital Analytics Based on Key Words

Claim Language Analysis

Website Content

Digital Analytics Based on Key Words

All Forms of Marketing Collateral

Development of Branding Language and Identification of Industry Key Words and Phrases

Search Engine Optimization - Identifying Key Words

Development of Branding Language and Identification of Industry Key Words and Phrases

Search Engine Optimization - Identifying Key Words

Email Marketing Campaigns

Development of Branding Language and Identification of Industry Key Words and Phrases

Search Engine Optimization - Identifying Key Words

Blogs

Content Editing and Revising

Editing

Content Editing and Revising

Newsletters

Content Editing and Revising

Newsletters

Copy Editing

Industry Awards - Identifying and Writing Submissions

Digital Advertising Content

Industry Awards - Identifying and Writing Submissions

Digital Advertising Content

Social Media Content

Industry Awards - Identifying and Writing Submissions

What We Do - General Marketing Communications

Marketing Communications Plans

Media Relations - We have extensive contacts in the global textile industry

The Marketing Communications Component of Marketing and Business Plans

Media Relations - We have extensive contacts in the global textile industry

The Marketing Communications Component of Marketing and Business Plans

Public Relations - Strategies, Writing Planning, and Execution

Media Relations - We have extensive contacts in the global textile industry

Crisis PR

Graphic Design, Including Logos

Social Media

Graphic Design, Including Logos

Social Media

Digital Analytics

Graphic Design, Including Logos

Thought Leader Representation - Includes Researching Trade Show Educational Opportunities for Our Clients to Be Speakers

Networking for Contacts, Customers, and Unique Opportunities on Behalf of Our Clients

Thought Leader Representation - Includes Researching Trade Show Educational Opportunities for Our Clients to Be Speakers

SWOT and MARCOM Needs Assessment

Thought Leader Representation - Includes Researching Trade Show Educational Opportunities for Our Clients to Be Speakers

SWOT and MARCOM Needs Assessment

We Also Offer These Unique Assets

Over time we have developed detailed, customized media lists of writers, editors, publishers and bloggers serving the global textile, fashion and publishing industries.
A unique and exceptional ability to pitch story ideas to writers, editors, publishers that result in positive stories.
An understanding of how to use those stories to build dominance on a Google Search (SEO).
An understanding of visual marketing and how to use images to capture attention and tell stories.
Nouvelle (Glenna) has built a professional LinkedIn network that includes hundreds of decision makers and has over 1300 followers on LinkedIn.
An understanding of, and experience with, current best practices in corporate writing.
An understanding of FTC claim language guidelines.